The Feed More fleet gets a makeover!
With a service area that covers 34 counties and cities in Central Virginia, Feed More’s transportation team plays a critical role in getting food our to members of our Agency Network and our neighbors who need it most.
Often working behind the scenes at Feed More, the transportation department is made up of 10 drivers as well as an administrative team that coordinates and maintains our fleet of 17 trucks, which is no small feat!
Feed More distributes nearly 30 million pounds of food each year, with a big portion of that being the deliveries our trucks make throughout Central Virginia. In one month alone, our fleet can deliver over 375,000 pounds of food to our network of nearly 300 agencies.
With all of that incredible work, we knew that when we rolled out Feed More’s new brand last year we wanted to give our fleet an updated look and feel that would help tell our brand story across the roads of Central Virginia.
Feed More’s color palette reflects our logo with a hopeful navy blue that evokes feelings of support and respect, and a healthy green that serves as a reminder that we put our focus on local and fresh food. Anchoring each truck is Feed More’s icon, the plate. Each plate represents the layers of Feed More, our community that supports our mission, the volunteers who lend a helping hand and our staff who live and breathe our mission every day.
We couldn’t be more excited about this makeover and seeing the Feed More fleet come to life and represent our mission across our service area. Be sure to keep a lookout on the road and please give our drivers a friendly wave hello if you see them in your travels!