This Thanksgiving, Kroger Mid-Atlantic has teamed up with FeedMore, Central Virginia’s core hunger-relief organization, to cover the cost of a special Thanksgiving meal for nearly 900 seniors and homebound neighbors in FeedMore’s Meals on Wheels program. Kroger is also making the week of Thanksgiving extra special for FeedMore’s Meals on Wheels volunteer drivers by handing out fuel gift cards.
“We’re very thankful to have a partner like Kroger who is always looking for creative and meaningful ways to join us in the fight against hunger in Central Virginia,” said Tim McDermott, Chief Development Officer at FeedMore. “Our volunteers give so much to us each and every day and it’s a great feeling to be able to provide them with a little something extra this holiday season to recognize their continued commitment and dedication to our mission and most importantly, our recipients.”
On Wednesday, November 22, Meals on Wheels volunteer drivers will deliver the Thanksgiving meals to recipients on 94 routes across 14 localities throughout greater Richmond and the Tri-cities. Kroger donated the full cost of the special holiday meal, saving FeedMore nearly $3,500. The Thanksgiving meal includes roast turkey and gravy, cornbread stuffing, honey glazed carrots, green beans amandine, a whole wheat roll, cranberry sauce and apple-glazed carrot cake. For recipeints with specific dietary restrictions, the menu is adjusted to accommodate their nutritional requirements.
Additionally, to offset the cost of fuel and show thanks for their generosity, all 376 Meals on Wheels volunteer drivers during the week of Thanksgiving will receive a Kroger gift card. The average Meals on Wheels driver follows a 13-mile route that takes roughly 55 minutes to complete. Kroger will provide each driver with a $10 Kroger gift card to be redeemed at Kroger Fuel Centers.
“As part of our commitment to Zero Hunger, Zero Waste, we’re creating innovative initiatives, like Thanksgiving Fueled By Kroger, to help those most vulnerable in our communities. We are thrilled to be able to partner with FeedMore in this capacity for the third year in a row,” said Allison McGee, corporate affairs manager at Kroger Mid-Atlantic. “On top of helping those in need, it’s important to recognize those people who go above and beyond. We consider it a great opportunity to be able to show appreciation to the Meals on Wheels volunteer drivers while offsetting costs for FeedMore of the Thanksgiving meal.”
Since 2014, Kroger Mid-Atlantic has donated more than 2 million meals to FeedMore through a variety of initiatives, including coin box donations, icon sales, corporate donations, partnerships, perishable donations and other community events.
About Kroger’s Mid-Atlantic Division
The Mid-Atlantic Division operates 122 stores, 119 pharmacies and 93 fuel centers in Virginia, West Virginia, North Carolina, Tennessee, Kentucky and Ohio. Headquartered in Roanoke, the Mid-Atlantic Division is dedicated to making a difference in the communities it serves by supporting hunger relief, women’s health, our troops and their families, and local schools and grassroots organizations. Kroger is also a strong supporter of the Salvation Army, American Red Cross and organizations that promote the advancement of women and minorities. Fortune magazine named Kroger the “most generous company in America” and The Reputation Institute ranked Kroger among the Top 100 of America’s Most Reputable Companies. For more information, visit www.kroger.com.