‘Hoos win 12th Annual Hokies vs.’Hoos Food Fight presented by MARTIN’S

March 23, 2016

Richmond – A “fierce but friendly rivalry” is the driving force behind one of FeedMore’s most successful food-and-fundraisers: The Hokies vs. ‘Hoos Food Fight presented by MARTIN’S. Now in it’s twelfth year, the Food Fight pits alumni and friends of Virginia Tech and the University of Virginia against each other to see which team can raise the most food and funds for FeedMore.


The UVA Club of Richmond and the Richmond Chapter of the Virginia Tech Alumni Association coordinate the competition, which the Hokies won the past three years. The ‘Hoos fought back this year, though, holding a lead through the entire 3-week long competition that is as much a battle against hunger in Central Virginia as a battle between the two teams.


The final score of the 2016 Food Fight: ‘Hoos: 43,123 points; Hokies: 40,964 points.


“The ‘Hoos came out swinging this year, really pushing online and in-store donations as well donations at our basketball game watching parties,” said Katherine Keogh, Cavs Care co-chair for the UVA Club of Richmond. “It’s been moving to see such ongoing support for FeedMore among both fan bases, and it’s especially sweet for the ‘Hoos to get the win this year.” The series is now tied at 6-6.


Each $1 donated is worth 5 points, while nonperishable food items are worth one point. Donations were collected online at as well as in local MARTIN’S stores. The Food Fight’s title sponsor, MARTIN’S collected $3,863.15 in monetary donations at cash registers as well as 17,707 food items in local stores. The Laburnum MARTIN’S store, led by manager Kristy Monk, collected 3,234 food items – more than any other store. For that reason, it was selected as the location for the final score announcement on Wednesday.


One component of the competition that was missing this year: the Food Fight’s volunteer event at FeedMore. A tornado warning threatened Richmond the evening the event was scheduled, causing the building to evacuate. The Hokies and ‘Hoos could’ve earned 150 points each by helping pack bags for FeedMore’s weekend BackPack program, which provides chronically hungry children with nutritious, easy-to-prepare meals so these young boys and girls have food over the weekend and return to school on Monday ready to learn.


“Volunteering at FeedMore is a chance for the ‘Hoos and Hokies to work together and see how our efforts benefit the community, so we were very disappointed the event was cancelled, but look forward to lending a helping hand at FeedMore sometime soon,” said Vernon Wildy, Jr., who coordinates the Food Fight for the Hokies. The UVA Club of Richmond and the Virginia Tech Alumni Association are working with FeedMore to schedule another volunteer event this spring.


James River High school has long been a powerhouse in the Food Fight’s competition among local high schools that collect donations. This year James River students, teachers and administration collected more than ever: $1470 in monetary donations and 7,538 food items. The Hokies and ‘Hoos are so grateful for the support at the high school level, and the extraordinary efforts of James River High School in particular. Education is an underlying theme of the Food Fight, an initiative that aims to make a difference in the lives of schoolchildren in need of nutrition to stay focused in the classroom.


“What makes our community of supporters special and truly unique is the fact that two intense rivals come together to make an impact and help the greater good,” says Tim McDermott, Chief Development Officer at FeedMore and proud Hokie. “We are humbled by the support of University of Virginia and Virginia Tech alumni throughout our region over the past twelve years and are very thankful for their continuing dedication to our mission.”

March for Meals Community Champions Week

March 21, 2016

Richmond Community Comes Together for Community Champions Week


RICHMOND, Va. – During the month-long celebration that is March for Meals, Central Virginians join forces to support the thousands of seniors struggling with hunger and isolation in the region. And starting today, local elected officials, media personalities and associates from Food Lion, as part of the Food Lion Feeds program, will lend a helping hand with FeedMore's Meals on Wheels program to celebrate March for Meals Community Champions Week.


“What’s great about March for Meals is everyone in our community is involved,” said Doug Pick, Chief Executive Officer at FeedMore. “By volunteering, donating or speaking out, we help ensure our homebound seniors live a more healthy, happy and independent life at home, where they want to be.”


Throughout the week, FeedMore will enlist the help of the prominent figures throughout the community to help deliver meals and assist with other Meals on Wheels volunteer activities. Sponsored by Food Lion Feeds, who is donating food, funds and time, March for Meals Community Champions Week helps build support that will enable FeedMore’s Meals on Wheels program to continue delivering nutritious meals, friendly visits and safety checks to Central Virginia’s homebound seniors all year long. "We're honored to partner with FeedMore on this hunger-relief initiative in the Richmond community," said Christy Phillips-Brown, Director of External Communications and Community Relations at Food Lion. "Our commitment is to help end hunger in the communities we serve through food donations, associate volunteerism and advocacy, as we have committed to donating 500 million meals by the end of 2020. This program enables us to help nourish those in our community who may not have a warm meal, while providing our associates an opportunity to help their neighbors in need."


For more information on how to volunteer or contribute to help the homebound seniors in the community, please visit For additional information on Community Champions Week daily schedules and appearances, please contact Jessica Howe.

working together to feed more