January 27, 2014

Smithfield and MARTIN’S are partnering to kick off the 10th Annual “Hokies vs. ‘Hoos Food Fight” presented by MARTIN’S by donating 40,000 pounds of protein to the FeedMore Central Virginia Food Bank.

A canned-food and funds competition between Virginia Tech and UVa, the Hokies vs. ‘Hoos Food Fight will collect donations at Richmond-area MARTIN’S and local schools February 3rd-16th, as well as through the organization’s website ( through February 18th.

Representatives from Smithfield and MARTIN’S will present the donation to kickoff this year’s campaign to FeedMore alongside officials from the Richmond Chapter of the Virginia Tech Alumni Association and the UVa Club of Richmond during a press conference on Thursday, January 30th.

“The Hokies vs. ‘Hoos Food Fight is very timely, as donations typically decline after the holidays but our demand does not,” said Jeff Baldwin, Media and Public Relations Manager, FeedMore. “We are thrilled to begin this year’s program with this substantial contribution from Smithfield and MARTIN’S, which is especially significant as protein is usually the most difficult and expensive item for us to source.”

“We are proud to sponsor the Hokies vs. ‘Hoos Food Fight in its 10th year, and partner with Smithfield to kick off this year’s campaign,” said Jim Scanlon, MARTIN’S regional vice president. “There are too many Central Virginians today who do not know where their next meal will come from, and MARTIN’S is proud to support these and other charitable causes that fight hunger in our local communities.”

“Smithfield has made more than 180 donations across the country under the company’s Helping Hungry Homes program to food banks that serve their communities through local and emergency food pantries, low-income daycare centers and disaster-relief agencies,” said Dennis Pittman, Director of Corporate Communications and Public Affairs for Smithfield. “We’re proud to make this substantial donation with MARTIN’S in support of the Hokies vs. ‘Hoos Food Fight to help alleviate hunger in the Richmond area.”

Smithfield is making this significant donation in Richmond under its Helping Hungry Homes program, the company’s coast-to-coast effort to help families and individuals become more food secure.

Smithfield Foods and its independent operating companies have a long history of stocking food banks, supporting after-school nutrition programs and providing food relief in the wake of natural disasters. In January 2008, Smithfield established their Helping Hungry Homes® initiatives to help ensure that American families in need do not go hungry.

Headquartered in Carlisle, Pennsylvania, GIANT/MARTIN’S operates 200 grocery stores in Pennsylvania, Maryland, Virginia and West Virginia, under the names of GIANT Food Stores and MARTIN’S Food Markets. GIANT/MARTIN’S employs more than 31,000 associates. Founded in 1923, GIANT and MARTIN’S have a long-standing commitment to eradicate hunger and improve the quality of life for children in addition to working with hundreds of local organizations annually. The company was recognized for its leadership in the fight against hunger with the Golden Grocer Award by the U.S. Department of Agriculture. In addition, GIANT/MARTIN’S is one of the top fund-raisers in the country for local Children’s Miracle Network hospitals. GIANT and MARTIN’S are Ahold companies. For more information visit and www.MartinsFoods.

About Hokies vs. ‘Hoos Food Fight
The Hokies vs. ‘Hoos Food Fight, presented by MARTIN’s, is a canned-food and funds competition between Virginia Tech and UVa that takes place at Richmond-area MARTIN’S stores, local schools and through the organization’s website, Sponsored by the Richmond Chapter of the Virginia Tech Alumni Association and the UVa Club of Richmond, alumni and friends of the two schools have raised food and fund donations to provide over 378,000 meals for the hungry in Central Virginia through FeedMore’s Central Virginia Food Bank.

About Smithfield-Farmland
In August 2013, two Smithfield Foods subsidiaries, The Smithfield Packing Company and Farmland Foods, realigned to form the Smithfield Farmland Packaged Food Group, and Smithfield-Farmland Fresh Meat Group. This union brought together two leading pork suppliers, both known for their high-quality retail and foodservice offerings in the United States and abroad across a variety of Fresh and Packaged categories. In addition to the Smithfield and Farmland brands, the company’s Gwaltney and Cook’s products are among the leaders in their respective markets. For more information, visit and

working together to feed more